The availability of zero-premium plans may make the deal especially enticing to the healthy young people the marketplace needs to succeed, said Mark V. Pauly, a professor of health care management at the University of Pennsylvania’s Wharton School. “This is such a good deal that you’d have to believe you were immortal not to really pick it up,” he said.
http://www.nytimes.com/2013/11/04/business/under-health-care-act-millions-eligible-for-free-policies.html?_r=0
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